Top 5 Social Apps on Android in Poland Q4 2023

In Q4 2023, the top 5 social apps in Poland on the Android platform showed notable trends in weekly downloads, revenue, and active users. Below, we dive into the performance of these apps based on data from Sensor Tower.

TikTok saw a fluctuating weekly revenue, starting at around $187K in late September and peaking at approximately $260K in mid-November. Weekly downloads showed a decline from around 50K in late September to a low of 32K in mid-November, before rising to 57K by the end of December. Active users remained relatively stable, with numbers hovering around 5.8M throughout the quarter.

Instagram experienced a gradual increase in weekly revenue, starting at $2.2K and reaching up to $6.3K by mid-December. Downloads remained steady, with a notable spike to 36K in the last week of December. Active users saw minor fluctuations, maintaining a range around 6.6M to 6.7M.

Facebook showed a significant rise in weekly revenue, peaking at around $10K in mid-December. Downloads fluctuated slightly, ending the quarter with a high of 30K. Active users remained robust, consistently around 9.7M to 9.8M.

Threads, a newer entrant, saw no revenue but impressive download numbers, peaking at 70K in the last week of December. Active users surged dramatically, from around 10K in early October to nearly 160K by the end of December.

NGL: ask me anything reported a steady weekly revenue, reaching about $3.2K by the end of December. Downloads remained stable, with a notable increase to 11K in the final week. Active users grew from 40K in late September to over 53K by the end of December.

These insights highlight the dynamic nature of social app usage in Poland. For more detailed analysis and data, visit Sensor Tower.